Unicorn

Strategy + Design + Code

I craft beautiful online experiences

With an intimate knowledge of the latest web technologies and marketing principles, I work with business owners to put solid strategies in place, so I can craft websites that are both beautiful and highly functional.

Formally trained as a graphic designer, I worked with the brilliant team at Thinkhouse Design in Toronto for nearly 4 years where I gained valuable experience in strategic and conceptual thinking, marketing, branding and identity, as well as design and development. I enjoy being part of the “big picture” planning behind a website, and often work as a digital partner with my clients, forming long-term ongoing partnerships with them as I help them grow their digital presence.

In 2009 I became self-employed, and moved to Vancouver, BC (effectively escaping the Ontario winters). In 2012 I sold all of my belongings (except for a snowboard, climbing gear, clothing and a Macbook Air) and bought a ticket to Bali where I will be living/working until the end of April 2012.

Interested in working together? Get in touch!

My Process

Discover

Research, analysis, and proper planning pave the way for a solid digital strategy. Long-term and short-term goals are established.

  • Project Planner
  • Content Strategy
  • Sitemap
  • Information Architecture

Design

Once the strategy and structure is approved, we move on to the look & feel of the site.

  • Wireframes
  • Mood Boards
  • Concept Development
  • User Interface Design
  • Mockups

Develop

Once the final designs are ready to go, they are developed on a Content Management System.

  • XHTML, CSS, JQuery
  • W3C Validation
  • Search Engine Optimization
  • User & Browser Testing

Deliver

The final website is launched, and a management strategy is outlined so that you feel comfortable & confident in using your new site, and measuring its success.

  • Client Update Documentation
  • Ongoing SEO Strategy
  • Google Analytics

When I’m not “working”…

  • veggie

    I have been vegetarian since 2003, and have dabbled with raw and vegan over the years. I’m a bit of a health nut.

  • nomad

    I’m an avid traveler, and seek to find balance with a location-independent lifestyle. My first stop is Bali, Indonesia.

  • Footballer

    My true passion is Gaelic football. I practice and play 2 nights/week from the Spring until the Fall.

  • Climber

    After a nearly 13 year hiatus I have taken up climbing again! I LOVE it, and try to go as often as I can.

flickr

Project 365

One photo every day for a year